Task Force Charter

The Communications Task Force for the merger will ensure the effective and consistent flow of communications throughout the multi-year merger of our two universities, and into the future. The Communications Task Force will develop, coordinate, and disseminate key messages and targeted audience communications, supporting the integration process across all work areas. This involves developing and implementing a comprehensive strategy to ensure clear, consistent, and transparent communication with all stakeholders, including faculty, staff, students, alumni, and the community through various channels, while also integrating the cultures of both institutions.

Task Force Updates

September 2025:

Provided resources to internal employee audiences, including Messaging Framework and Short Descriptions, Quick-Start Editorial Style Guidelines, Social Media Guidelines.

Launched a new Integration Management Office communications structure.

Showcased key leadership voices and news stories in a variety of distribution channels to support the Sept. 1 brand launch and merger announcement.


Previous Updates:

The Task Force updated FAQs, which are now available on: UT San Antonio Together

New assets and guidelines have been finalized, and members are continuing operations for brand socialization, IMO communications support, working groups and tiger teams.

Members developed messaging strategies, processes and planned for the launch of audience-based work groups that will engage internal and external stakeholders.

Members developed communication plans and messaging strategies to guide the efforts of forthcoming working groups that will tailor outreach to various stakeholders.

Members developed new content, created communications pieces for internal and external audiences, captured and responded to feedback from our university communities and maintained and updated the integration website.

Task Force Charge

The Communications Task Force is charged with overseeing the integration communications processes, internally and externally to UTSA and UT Health San Antonio.


The Communications Task Force aims to provide strategic direction, facilitate decision-making, and provide support to ensure effective communications to internal and external stakeholders throughout the integration.

This task force will (1) create, implement, and monitor a comprehensive communications plan, (2) prepare agendas and facilitate communications Working Groups and Task Forces, and (3) support development of communications (including ongoing updates to the integration website).

The Communications Task Force will be engaged beginning in September 2024 and will continue throughout Phase 1 (June 2025), and likely thereafter. Timelines, milestones, and expectations for Working Groups will be defined in respective charters.

Stakeholder Advisory and Working Groups

Stakeholder Advisory and Working Groups — consisting of representatives from our stakeholder constituencies — will help shape our communications strategy and dissemination, providing input at critical junctures. These groups will evolve with the process.

  • Faculty
  • Staff
  • Students
  • Alumni
  • Academic Affairs
  • Business Affairs
  • Development
  • Athletics
  • Government Relations
  • Research
  • Marketing
  • Media
  • Web

Task Force Members

Task Force Co-Chairs

Heather Adkins
Senior Vice President and Chief Marketing and Communications Officer
Health Campus
Kimberly Maldonado
Senior Associate Vice President for Presidential Initiatives and Executive Communication
Academic Campus

Members

Susan Anasagasti
Director, Health Care Communications
Sean Cartell
Senior Associate Athletics Director for Strategic Communications
Debra Del Toro
Senior Director, Strategic Messaging and Academic Support
Jennilee Garza
Senior Director, Strategic Communications for Donor Engagement
Jennifer Horton
Assistant Vice President, Marketing Communications and Media
Joe Izbrand
Associate Vice President, University Strategic Communications and External Affairs
Le'Keisha Johnson
Director, Student Life
Margaret Lamar
Managing Editor, University Strategic Communications
Lety Laurel
Senior Director, Communications
Jan McKinney, PhD
Associate Dean of Students – Operations
Anne Peters
Associate Vice President for Marketing and Special Projects
Liz Rockstroh, EdD
Associate Vice President for Administrative Services
Monica Taylor
Senior Director, Public Relations
Eve White
Assistant Vice President, Institutional Advancement
Lizette Yanes, PhD
Senior Director, Marketing and Communications
Kristen Zapata
Communications Specialist-Senior

Working Groups

Together Website Working Group

The Together Website Working Group manages the website that provides updates and information about the integration. Their focus is positioning the website as a single source of truth for keeping the community informed with the latest integration news and developments.

Members

Heather Adkins
Senior Vice President and Chief Marketing and Communications Officer
Rene Echávarri
Manager, Web Initiatives
Jenny Gonzalez
Web Developer, University Marketing & Special Projects
Lety Laurel
Senior Director, Communications
Alyssa Luna
Digital Communications Specialist
Kimberly Maldonado
Senior Associate Vice President for Presidential Initiatives and Executive Communication
Anne Peters
Associate Vice President for Marketing and Special Projects
Shashi Pinheiro
Director, Web Services
David Rodriguez
Director, Digital Communications
Kristen Zapata
Communications Specialist-Senior
Editorial Style Guidelines Working Group

The Editorial Style Guidelines Working Group will define and standardize the verbal expression of the integrated institution across all internal and external communications, including web content, academic materials, marketing and communications, and media relations. The group will develop a comprehensive editorial style guide that will serve as the official reference for editorial standards and usage conventions. These guidelines will ensure consistency, clarity, and brand alignment across all written communications.

Leads

Margaret Lamar
Managing Editor, University Strategic Communications
Academic Campus
Lety Laurel
Senior Director, Communications
Health Campus

Members

Susan Anasagasti
Director, Health Care Communications
Jessica Binkley
Senior Communications Specialist
Valerie Bustamante Johnson
Multimedia Specialist III, University Strategic Communications
Shea Conner
Multimedia Specialist III, University Strategic Communications
Debra Del Toro
Senior Director, Strategic Messaging and Academic Support
Orith Farago
Senior Communications Specialist
KC Gonzales
Director of Academic Communications
Audrey Gray
Communications Coordinator, Office of Research
Karla Hignite
Senior Communications Specialist
Kate Hunger
Manager, Marketing, Communications and Media
Claire Kowalick
Senior Public and Media Relations Specialist
Drew Vincent
Director of Project and Content Strategy, University Marketing & Special Projects
Kristen Zapata
Communications Specialist-Senior

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