Communications Task Force
The Communications Task Force for the merger will ensure the effective and consistent flow of communications throughout the multi-year merger of our two universities, and into the future. The Communications Task Force will develop, coordinate, and disseminate key messages and targeted audience communications, supporting the integration process across all work areas. This involves developing and implementing a comprehensive strategy to ensure clear, consistent, and transparent communication with all stakeholders, including faculty, staff, students, alumni, and the community through various channels, while also integrating the cultures of both institutions.
Task Force Updates
- The Launchpad podcast channel launched in September with a series of five podcast episodes specific to the merger that ran through September and October.
- In the month of September, earned media related to the merger was placed on multiple local and regional platforms, including a KLRN news special, featuring Henry Cisneros, Dr. Eighmy and Dr. Cigarroa.
- UT San Antonio Today, our new university news site, launched. The platform has several new features, including Research and Health pages that curate content relevant to the new UT San Antonio university.
- A series of stories related to the UT San Antonio integration can be found on the site.
- The Brand and Marketing Task Force and the Communications Task Force continue to meet collectively to establish additional points of intersection and collaboration.
- In the new fiscal and academic year, shared metrics and KPIs were developed for the Division of Marketing, Communications and Media aligned with the overarching UT San Antonio goals and destinations.
- Provided resources to internal employee audiences, including Messaging Framework and Short Descriptions, Quick-Start Editorial Style Guidelines, Social Media Guidelines.
- Launched a new Integration Management Office communications structure.
- Showcased key leadership voices and news stories in a variety of distribution channels to support the Sept. 1 brand launch and merger announcement.
- The Task Force updated FAQs, which are now available on: UT San Antonio Together
- New assets and guidelines have been finalized, and members are continuing operations for brand socialization, IMO communications support, working groups and tiger teams.
- Members developed messaging strategies, processes and planned for the launch of audience-based work groups that will engage internal and external stakeholders.
- Members developed communication plans and messaging strategies to guide the efforts of forthcoming working groups that will tailor outreach to various stakeholders.
- Members developed new content, created communications pieces for internal and external audiences, captured and responded to feedback from our university communities and maintained and updated the integration website.
Task Force Team
Working Groups
The Editorial Style Guidelines Working Group will define and standardize the verbal expression of the integrated institution across all internal and external communications, including web content, academic materials, marketing and communications, and media relations. The group will develop a comprehensive editorial style guide that will serve as the official reference for editorial standards and usage conventions. These guidelines will ensure consistency, clarity, and brand alignment across all written communications.
The Together Website Working Group manages the website that provides updates and information about the integration. Their focus is positioning the website as a single source of truth for keeping the community informed with the latest integration news and developments.
