Marketing, Communications & Media

Brand Guidelines Working Group

• Established cross-campus coordination to deliver unified logo packages to UT San Antonio schools, colleges and enterprise centers and institutes.
• Established a unified “Central Brand” team for both institutions to tap for support, guidance and training for brand use in digital and physical assets.

Research Communications Working Group

• Completed discovery and assessment of the current state of research communications.
• Identified initial coordination and intake processes on the academic campus to support higher visibility of research communications from academic colleges, academic enterprise centers and institutes, and the Office of Research and Innovation.

Executive Communications Working Group

• Completed initial executive review of recommendations for an interim process for cabinet email.
• Final recommendations made towards the development of an executive communications function to support scaled development.

Internal Communications Working Group

• Implemented a coordinated process to share content across newsletters on academic and health campuses.
• Refining processes with new staff leadership over the This Week newsletter on the health campus. Capturing data on newsletter performance.

Content Sharing Working Group

• Established a plan for sharing news content across academic and health campus main news channels UT San Antonio Today and UT Health San Antonio Newsroom.
• Engaged IT professionals in best practices for maximizing exposure and visibility of news.

Web Working Group

• Developed recommendations for interim unified digital project governance, including a unified intake and review process, leveraging existing governance structures in collaboration with Information Technology division.
• Supporting units that are in the process of integrating by streamlining and aligning web and digital project requests, including rebranding, migration, consolidation and new build requests.

Social Media Working Group

• Completed initial discovery and now finalizing recommendations, including items to support scaling up content creation and a unified content sharing strategy.

Organizational Structure Working Group

• Completed peer institution benchmarking and conducted executive listening sessions.
• Members of this working group participated in 1:1 functional modeling sessions to inform organizational structure recommendations.

• Internal Communications Working Group: Initial discovery phase of roles, responsibilities and services was conducted, and SWOT analysis of Internal Communications helped to identify opportunities and priorities. A content audit of the This Week internal newsletters on the academic and health campuses is completed, resulting in strategic alignment, recommendations and decisions for aligning employee newsletters.
• Executive Communications Working Group: Initial discovery phase of the current state of executive communications on both campuses was conducted, and the initial discovery of cabinet-level email review and approval processes is completed. Planning for Interim solutions is underway for cabinet email process to streamline process and resources.
• Social Media Working Group: Initial discovery of roles, responsibilities and services is completed, and SWOT analysis has been conducted to identify areas of opportunity. Top-level content sharing and urgent response processes have been completed, and immediate resource needs are identified to enable integration at scale.
• Web Working Group: Initial discovery of roles, responsibilities and services is completed, and SWOT analysis was conducted to identify priorities.

• Functional Integration Team (FIT) launched, members include Jennifer Bittle, Beth Hubbert, Anne Peters, Joan Duncan, Joe Izbrand, Monica Taylor, Sylvia Geedman, Lety Laurel, Lizette Yanes, Jennifer Horton and Kimberly Maldonado.
• Twelve working groups have been established to focus on key priorities:
  • Brand Identity Strategy & Governance
  • Integrated Marketing & Campaigns
  • Social Media Marketing & Engagement
  • Creative Services
  • Content Strategy
  • Media and Public Relations
  • Digital Experience
  • Executive Communications
  • Clinical Marketing
  • Reputation & Thought Leadership Strategy
• The team has begun collecting and analyzing organizational models from peer and nationally recognized institutions. Work informs best-in-class structures that can scale to meet the needs of the new university.
• Wave 1 of five working groups—Organizational Structure, Executive Communications, Internal Communications, Web, and Social Media—has launched. These groups are conducting discovery, mapping current-state practices, and identifying opportunities for alignment and improvement. Waves 2 and 3 launching Q3FY26 and Q4FY26.
• Senior leaders from the department will participate in a tailored change-leadership learning series. These sessions are designed to build capacity, strengthen leadership effectiveness, and ensure teams are well supported through a period of significant transformation.
• A regular meeting cadence is now established to coordinate progress, share updates and advance deliverables. Cross-disciplinary collaboration and shared technology platforms are being used to keep multiple workstreams aligned, on task and on schedule.