Workforce Strategies Task Force
To oversee recommendations impacting components of the employee value proposition and our future state organizational needs for our faculty, staff, student employees, residents, and all who engage in a working arrangement with UT San Antonio with the goal to attract, retain, engage and inspire talent who support our missions, vision and strategies and our culture of excellence and access.
Task Force Updates
Progressing toward a unified brand identity
UT San Antonio is actively progressing toward a unified brand identity, aligning both academic and health campuses under the newly launched parent brand. This migration is a foundational step in our journey to become one nationally preeminent university, strengthening our reputation and fostering a sense of unity.
We are hosting listening sessions with schools, colleges, centers, and institutes through December 2025 to understand unique needs and gather input. The Brand & Marketing Task Force will provide a comprehensive logo suite and brand guidelines to those entities to help transition smoothly beginning in early 2026.
Executed an extensive brand rollout
Executed an extensive brand rollout that included brand socialization sessions, brand campaign media placements and events that engaged faculty, staff, students and external audiences.
Redesigned and launched new websites
Redesigned and launched new websites to support launch of the brand, notably new UT San Antonio homepage (utsa.edu) and the Our Story page (our.utsa.edu)
Provided resources for internal employee audiences
Provided resources for internal employee audiences, including a Brand Toolkit, Web and Swag Guidelines, Quick-Start Guide for Web Managers.
Integrated University Brand Campaign Planning Summit
Co-leads hosted an Integrated University Brand Campaign Planning Summit in May 2025, bringing together marketing and communications professionals from both institutions for the first time.
The task force secured approval for the new university logo
The task force secured approval for the new university logo and is continuing to develop brand socialization, campaign and working group initiatives.
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Task Force Team
Working Groups
Harmonize benefit programs across the merged university ensuring compliance and alignment with strategic priorities & operational needs.
Harmonize leave plans across the merged university ensuring compliance and alignment with strategic priorities and operational needs. This WG is anticipated to be multifaceted and span multiple years due to complexity of proposing any changes to a leave plan.
Harmonize wellness programs across the merged university ensuring compliance and alignment with strategic priorities & operational needs
