Marketing, Communications & Media
Heather Adkins, Senior Vice President and Chief Marketing and Communications Officer, leads the Marketing and Communications Functional Integration Team (FIT). As part of the discovery and design phase, Adkins has launched working groups within this FIT to identify quick wins, develop recommendations, and prioritize integration efforts on a roadmap that will shape the new operating model.
Integration Updates
MCM team launched
Functional Integration Team (FIT) launched, members include Jennifer Bittle, Beth Hubbert, Anne Peters, Joan Duncan, Joe Izbrand, Monica Taylor, Sylvia Geedman, Lety Laurel, Lizette Yanes, Jennifer Horton and Kimberly Maldonado.
Twelve working groups for MCM
Twelve working groups have been established to focus on key priorities:
- Brand Identity Strategy & Governance
- Integrated Marketing & Campaigns
- Social Media Marketing & Engagement
- Creative Services
- Content Strategy
- Media and Public Relations
- Digital Experience
- Executive Communications
- Clinical Marketing
- Reputation & Thought Leadership Strategy
Peer Institution Benchmarking
The team has begun collecting and analyzing organizational models from peer and nationally recognized institutions. Work informs best-in-class structures that can scale to meet the needs of the new university.
Working Group Activation
Wave 1 of five working groups—Organizational Structure, Executive Communications, Internal Communications, Web, and Social Media—has launched. These groups are conducting discovery, mapping current-state practices, and identifying opportunities for alignment and improvement. Waves 2 and 3 launching Q3FY26 and Q4FY26
Change Management Learning Journey
Senior leaders from the department will participate in a tailored change-leadership learning series. These sessions are designed to build capacity, strengthen leadership effectiveness, and ensure teams are well supported through a period of significant transformation.
Monthly FIT Meetings
A regular meeting cadence is now established to coordinate progress, share updates and advance deliverables. Cross-disciplinary collaboration and shared technology platforms are being used to keep multiple workstreams aligned, on task and on schedule.
