Brand & Marketing Task Force

• The brand migration process for schools and colleges is completed, including listening sessions, logo development, a logo transition toolkit, and website alignment.
• The MarCom Studio website with branded assets is updated.
• The UT San Antonio Together website has been redesigned as a site focused on the university integration for internal faculty and staff audiences.
• The Marketing and Communications team continues to keep communicators across campuses informed of the communications process, most recently hosting an “all hands” meeting in January 2026.
• A UT San Antonio Year in Review video was completed, emphasizing the UT San Antonio merger.
• A new support structure for integration is activated, with the completion of consultant support from Huron.
• Unified Web Working Group: The UT San Antonio Together redesign and relaunch is completed, and the MarComm Studio web pages were updated. The brand migration toolkits were created and digitized for access by users, and the logo transition guidelines for web were completed as part of the brand migration.
• Brand Guidelines Working Group: To support listening sessions, logo previews were created. 25-30 new logo options have been completed and will be available to schools, colleges, institutes and centers.

• Advanced major brand initiatives, including the UT San Antonio brand video, VIP merger ceremony (Sept. 12), expanded brand booklet, brand migration listening sessions, and alignment with the Communications Task Force using shared metrics and KPIs.
• Continued brand migration across logos, websites, and branded resources, alongside planning for the January 2026 MarCom all-hands and development of the UT San Antonio Year in Review video.
• Outlined next steps focused on team development, paid media performance dashboards, creative campaign updates, continued brand and web migration, signage and wayfinding, brand guidelines, and brand and web governance.
• Placed sponsored merger content in The Chronicle of Higher Education, Inside Higher Ed, and LinkedIn.

UT San Antonio is actively progressing toward a unified brand identity, aligning both academic and health campuses under the newly launched parent brand. This migration is a foundational step in our journey to become one nationally preeminent university, strengthening our reputation and fostering a sense of unity.

We are hosting listening sessions with schools, colleges, centers, and institutes through December 2025 to understand unique needs and gather input. The Brand & Marketing Task Force will provide a comprehensive logo suite and brand guidelines to those entities to help transition smoothly beginning in early 2026.

• Executed an extensive brand rollout that included brand socialization sessions, brand campaign media placements and events that engaged faculty, staff, students and external audiences.
• Redesigned and launched new websites to support launch of the brand, notably new UT San Antonio homepage (utsa.edu) and the Our Story page (our.utsa.edu).
• Provided resources for internal employee audiences, including a Brand Toolkit, Web and Swag Guidelines, Quick-Start Guide for Web Managers.
• Co-leads hosted an Integrated University Brand Campaign Planning Summit in May 2025, bringing together marketing and communications professionals from both institutions for the first time.
• The task force secured approval for the new university logo and is continuing to develop brand socialization, campaign and working group initiatives.

• Members held listening and input sessions with internal and external audiences to gather insights for developing our new university brand narrative. Concurrently, our brand consultant, Prophet, conducted brand audits of peer institutions and synthesized audience perception research from both UTSA and UTHSA.
• With approval from the Integrated Executive Committee, the task force selected a highly respected national branding agency partner, Prophet, to develop our world-class brand narrative, engage stakeholders and roll out a high-impact, national awareness campaign.