Brand & Marketing Task Force

UT San Antonio is actively progressing toward a unified brand identity, aligning both academic and health campuses under the newly launched parent brand. This migration is a foundational step in our journey to become one nationally preeminent university, strengthening our reputation and fostering a sense of unity.

We are hosting listening sessions with schools, colleges, centers, and institutes through December 2025 to understand unique needs and gather input. The Brand & Marketing Task Force will provide a comprehensive logo suite and brand guidelines to those entities to help transition smoothly beginning in early 2026.

• Executed an extensive brand rollout that included brand socialization sessions, brand campaign media placements and events that engaged faculty, staff, students and external audiences.
• Redesigned and launched new websites to support launch of the brand, notably new UT San Antonio homepage (utsa.edu) and the Our Story page (our.utsa.edu).
• Provided resources for internal employee audiences, including a Brand Toolkit, Web and Swag Guidelines, Quick-Start Guide for Web Managers.
• Co-leads hosted an Integrated University Brand Campaign Planning Summit in May 2025, bringing together marketing and communications professionals from both institutions for the first time.
• The task force secured approval for the new university logo and is continuing to develop brand socialization, campaign and working group initiatives.

• Members held listening and input sessions with internal and external audiences to gather insights for developing our new university brand narrative. Concurrently, our brand consultant, Prophet, conducted brand audits of peer institutions and synthesized audience perception research from both UTSA and UTHSA.
• With approval from the Integrated Executive Committee, the task force selected a highly respected national branding agency partner, Prophet, to develop our world-class brand narrative, engage stakeholders and roll out a high-impact, national awareness campaign.