Brand, Marketing & Communications Joint Task Force
This group brings together marketing and communications leaders from across UT San Antonio’s academic and health enterprises to align strategy, coordinate institutional messaging, and advance the development of a unified university brand.
As UT San Antonio continues its integration, the task force serves as a coordinating body to ensure that brand, marketing and communications efforts across the institution are aligned with leadership priorities and positioned to strengthen the university’s national reputation.
Through this collaboration, central and distributed communications teams work together to:
- Align communications efforts with institutional strategy
- Coordinate major campaigns and high-visibility initiatives
- Support the implementation of the new UT San Antonio brand across schools, colleges and units
- Share tools, guidance and best practices for communicators across the enterprise
The task force also supports brand migration efforts, campus communications alignment and professional development opportunities for communicators as UT San Antonio continues building a cohesive and recognizable institutional identity.
Task Force Updates
Brand & Marketing – December 2025
UT San Antonio is actively progressing toward a unified brand identity, aligning both academic and health campuses under the newly launched parent brand. This migration is a foundational step in our journey to become one nationally preeminent university, strengthening our reputation and fostering a sense of unity.
We are hosting listening sessions with schools, colleges, centers, and institutes through December 2025 to understand unique needs and gather input. The Brand & Marketing Task Force will provide a comprehensive logo suite and brand guidelines to those entities to help transition smoothly beginning in early 2026.
Research, Discovery, and Innovation – September 2025
- Launched early integration priorities, including a shared researcher database, topical interest groups, joint research centers, cluster hiring and the “Day 1” Research Integration Campaign.
- Established new working group (Research Analytics) and advanced existing ones in finance, operations, commercialization and faculty experience—laying the foundation for a more collaborative research enterprise.
- Task force members operationalized working groups, provided input to cluster-hiring opportunities, evaluated operational input of early win opportunities and challenges and developed a Day 1 Research Integration Communication Campaign Plan.
Health Education – September 2025
- Secured key accreditation approvals: LCME (MD program merger), CODA (dental sponsorship transfer), and required nursing notifications (CCNE, TBON, COA).
- Notified all other accrediting agencies and updated external admissions platforms with new institutional name and integration history to ensure compliance and continuity.
- Members completed a successful submission of pre-notification documents to Liaison Committee on Medical Education (LCME) for Doctor of Medicine Degree Program and Commission on Dental Accreditation (CODA) for Dental Degree Programs.
- Members continued data gathering to achieve what is needed by accreditation bodies and mapping out program-specific needs for spring and summer 2025 deadlines.
- Members reviewed and began coordinating UT Health San Antonio’s multiple program-level accreditation requirements to ensure compliance through the merger.
Communications – September 2025
- Provided resources to internal employee audiences, including Messaging Framework and Short Descriptions, Quick-Start Editorial Style Guidelines, Social Media Guidelines.
- Launched a new Integration Management Office communications structure.
- Showcased key leadership voices and news stories in a variety of distribution channels to support the Sept. 1 brand launch and merger announcement.
Brand & Marketing – September 2025
- Executed an extensive brand rollout that included brand socialization sessions, brand campaign media placements and events that engaged faculty, staff, students and external audiences.
- Redesigned and launched new websites to support launch of the brand, notably new UT San Antonio homepage (utsa.edu) and the Our Story page (our.utsa.edu).
- Provided resources for internal employee audiences, including a Brand Toolkit, Web and Swag Guidelines, Quick-Start Guide for Web Managers.
- Co-leads hosted an Integrated University Brand Campaign Planning Summit in May 2025, bringing together marketing and communications professionals from both institutions for the first time.
- The task force secured approval for the new university logo and is continuing to develop brand socialization, campaign and working group initiatives.
Academic, Student, and Faculty Affairs – September 2025
- Identified Academic Year 25–26 priorities, informing the next set of working groups to be launched.
- Presented key findings at the June 2025 ASFA Task Force meeting.
- Ten working groups produced 44 final products, including recommendations, inventories, communication plans and roadmaps.
Task Force Team
Working Groups
The Brand Guidelines Working Group will develop a comprehensive visual identity system and brand style guide for the integrated institution. This guide will inform how the merging institutions consistently communicate and implement the brand strategy and brand expression across all platforms, materials, and audiences.
Completed Working Groups
These working groups have successfully completed their initial scope of work. Expected deliverables have been presented to the Communications Task Force to inform future integration efforts.
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