Brand & Marketing Task Force
To clearly define and articulate a visionary framework for the newly merged university, capturing this transformational inflection point and embodying the aspiration to be recognized as a world-class institution. This vision will serve as the cornerstone for a cohesive brand narrative and positioning that unites the university’s diverse components under one compelling, unified identity while preserving brand equity and fostering cultural and institutional integration.
Task Force Updates
Nothing found.
Task Force Team
Working Groups
The Brand Guidelines Working Group will develop a comprehensive visual identity system and brand style guide for the integrated institution. This guide will inform how the merging institutions consistently communicate and implement the brand strategy and brand expression across all platforms, materials, and audiences.
The Unified Web Working Group will focus on ensuring the integrated institution’s websites align with its new brand. This work will serve as the foundation for ongoing website integration efforts, ensuring a seamless user experience and a cohesive digital presence for the newly merged institution.
