Task Force Charter
To clearly define and articulate a visionary framework for the newly merged university, capturing this transformational inflection point and embodying the aspiration to be recognized as a world-class institution. This vision will serve as the cornerstone for a cohesive brand narrative and positioning that unites the university’s diverse components under one compelling, unified identity while preserving brand equity and fostering cultural and institutional integration.
The Branding Task Force is charged with overseeing brand development for the merged university, ensuring robust undergraduate, graduate, athletic, research, and patient care brands.
To clearly define and articulate a visionary framework for the newly merged university at this critical inflection point, as it aspires to be recognized as a world-class institution. This vision will serve as the cornerstone for a cohesive brand and visual identity architecture, uniting the university’s diverse components under one compelling, unified umbrella. The process will preserve brand equity, while fostering cultural and institutional integration, ensuring a strong foundation for the university’s future success.
Through thoughtful engagement with internal and external constituencies, this task force will develop a brand narrative and visual identity architecture that preserves brand equity while amplifying the comprehensive strengths and values of both institutions. The task force’s work will address cultural institution integration, communication strategy, legal and compliance considerations, market positioning and differentiation, brand architecture strategy, and long-term brand management.
The Branding Task Force will be engaged in September 2024 through at least the conclusion of Phase 1 (June 2025), and likely thereafter. Timelines, milestones, and expectations for working groups will be defined in respective charters.
Stakeholder Advisory Groups
Stakeholder Advisory and Working Groups — consisting of representatives from our stakeholder constituencies — will help shape our brand platform development, providing input at critical junctures. These groups will evolve with the process.
UT Health San Antonio
Faculty
Staff
Current Students
Alumni
Residents
UTSA
Faculty
Staff
Current Students
Alumni
External
UT System
Prospective Students + Families
Principal Donors + Philanthropists
Athletics Fans
Patients
Corporate Partners
Community Leaders
Elected Officials
Meet the Task Force
Task Force Co-Chairs
Heather Adkins
Senior Vice President and Chief Marketing and Communications Officer - UTHSA
Anne Peters
Chief Marketing Officer and Associate Vice President for Marketing and Special Projects - UTSA
Task Force Working Group
Working group members will drive the strategic execution of the brand development process, guiding the implementation of brand narrative and identity elements across institutions once approved.
UT Health San Antonio
Jennifer Bittle
Senior Director, Brand and Creative Services
Jennifer Horton
Assistant Vice President, Marketing and Communications
Eddie Tamez
Manager, Brand and Creative Design
Eve White
Assistant Vice President, Institutional Advancement
UTSA
Brett Calvert
Senior Executive Director of Marketing
CeCe Frost Griffin
Assistant Vice President for Donor Engagement
Kimberly Maldonado
Associate Vice President for Strategy and Executive Communications
Brad Smith
Deputy Athletics Director for External Affairs