Brand, Marketing & Communications Joint Task Force
This group brings together marketing and communications leaders from across UT San Antonio’s academic and health enterprises to align strategy, coordinate institutional messaging, and advance the development of a unified university brand.
As UT San Antonio continues its integration, the task force serves as a coordinating body to ensure that brand, marketing and communications efforts across the institution are aligned with leadership priorities and positioned to strengthen the university’s national reputation.
Through this collaboration, central and distributed communications teams work together to:
- Align communications efforts with institutional strategy
- Coordinate major campaigns and high-visibility initiatives
- Support the implementation of the new UT San Antonio brand across schools, colleges and units
- Share tools, guidance and best practices for communicators across the enterprise
The task force also supports brand migration efforts, campus communications alignment and professional development opportunities for communicators as UT San Antonio continues building a cohesive and recognizable institutional identity.
Task Force Updates
Brand & Marketing – August 2025
- Members held listening and input sessions with internal and external audiences to gather insights for developing our new university brand narrative. Concurrently, our brand consultant, Prophet, conducted brand audits of peer institutions and synthesized audience perception research from both UTSA and UTHSA.
- With approval from the Integrated Executive Committee, the task force selected a highly respected national branding agency partner, Prophet, to develop our world-class brand narrative, engage stakeholders and roll out a high-impact, national awareness campaign.
Enterprise Risk Management – September 2025
- Kicked off next phase of work for Mandatory Reporting WG focused on compliance and joint reporting efforts.
- Launched new Compliance Working Group with subgroups focused on policy harmonization and compliance training.
- Cross Campus Incident Escalation (CCIE) WG completed initial phase of work with recommendations and inventory of next steps. Work Group is completing final confirmation and testing of cross campus incident escalation process and protocols.
- The Legal Structure, Institutional Reporting and Compliance Initial Discovery working groups finalized charters and activated work on high priority reports under ERM.
- The Incident Escalation and Communication working group finalized the Incident Escalation Initial Inventory of Alignment and Coordination Opportunities and Incident Escalation Guidance Matrix to ensure a combined approach to incident escalation and communication on day one.
- In February 2025, the task force launched two new working groups: Legal Structure, Institutional Reporting and Compliance and Incident Escalation and Communication.
Task Force Team
Working Groups
The Brand Guidelines Working Group will develop a comprehensive visual identity system and brand style guide for the integrated institution. This guide will inform how the merging institutions consistently communicate and implement the brand strategy and brand expression across all platforms, materials, and audiences.
Completed Working Groups
These working groups have successfully completed their initial scope of work. Expected deliverables have been presented to the Communications Task Force to inform future integration efforts.
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