Task Forces

Launched a new Integration Management Office communications structure.

Showcased key leadership voices and news stories in a variety of distribution channels to support the Sept. 1 brand launch and merger announcement.

Executed an extensive brand rollout that included brand socialization sessions, brand campaign media placements and events that engaged faculty, staff, students and external audiences.

Redesigned and launched new websites to support launch of the brand, notably new UT San Antonio homepage (utsa.edu) and the Our Story page (our.utsa.edu)

Provided resources for internal employee audiences, including a Brand Toolkit, Web and Swag Guidelines, Quick-Start Guide for Web Managers.

Ten working groups produced 44 final products, including recommendations, inventories, communication plans and roadmaps.