Task Forces

The Task Force updated FAQs, which are now available on: UT San Antonio Together

Since February 2025, the ASFA Task Force has launched ten working groups engaging 127 faculty, staff, students, and administrators from both institutions. Each group focused on a key area of academic, student, or faculty affairs—such as academic programs, student services, financial aid, and faculty development—and collectively produced approximately 44 artifacts, including recommendations, inventories, communications plans and roadmaps to guide integration efforts.

Task force members operationalized working groups, provided input to cluster-hiring opportunities, evaluated operational input of early win opportunities and challenges and developed a Day 1 Research Integration Communication Campaign Plan.

Members held listening and input sessions with internal and external audiences to gather insights for developing our new university brand narrative. Concurrently, our brand consultant, Prophet, conducted brand audits of peer institutions and synthesized audience perception research from both UTSA and UTHSA.

With approval from the Integrated Executive Committee, the task force selected a highly respected national branding agency partner, Prophet, to develop our world-class brand narrative, engage stakeholders and roll out a high-impact, national awareness campaign.

New assets and guidelines have been finalized, and members are continuing operations for brand socialization, IMO communications support, working groups and tiger teams.