Task Forces

UT San Antonio is actively progressing toward a unified brand identity, aligning both academic and health campuses under the newly launched parent brand. This migration is a foundational step in our journey to become one nationally preeminent university, strengthening our reputation and fostering a sense of unity.

We are hosting listening sessions with schools, colleges, centers, and institutes through December 2025 to understand unique needs and gather input. The Brand & Marketing Task Force will provide a comprehensive logo suite and brand guidelines to those entities to help transition smoothly beginning in early 2026.

• Launched early integration priorities, including a shared researcher database, topical interest groups, joint research centers, cluster hiring and the “Day 1” Research Integration Campaign.
• Established new working group (Research Analytics) and advanced existing ones in finance, operations, commercialization and faculty experience—laying the foundation for a more collaborative research enterprise.
• Task force members operationalized working groups, provided input to cluster-hiring opportunities, evaluated operational input of early win opportunities and challenges and developed a Day 1 Research Integration Communication Campaign Plan.

• Secured key accreditation approvals: LCME (MD program merger), CODA (dental sponsorship transfer), and required nursing notifications (CCNE, TBON, COA).
• Notified all other accrediting agencies and updated external admissions platforms with new institutional name and integration history to ensure compliance and continuity.
• Members completed a successful submission of pre-notification documents to Liaison Committee on Medical Education (LCME) for Doctor of Medicine Degree Program and Commission on Dental Accreditation (CODA) for Dental Degree Programs.
• Members continued data gathering to achieve what is needed by accreditation bodies and mapping out program-specific needs for spring and summer 2025 deadlines.
• Members reviewed and began coordinating UT Health San Antonio’s multiple program-level accreditation requirements to ensure compliance through the merger.

• Provided resources to internal employee audiences, including Messaging Framework and Short Descriptions, Quick-Start Editorial Style Guidelines, Social Media Guidelines.
• Launched a new Integration Management Office communications structure.
• Showcased key leadership voices and news stories in a variety of distribution channels to support the Sept. 1 brand launch and merger announcement.

• Executed an extensive brand rollout that included brand socialization sessions, brand campaign media placements and events that engaged faculty, staff, students and external audiences.
• Redesigned and launched new websites to support launch of the brand, notably new UT San Antonio homepage (utsa.edu) and the Our Story page (our.utsa.edu).
• Provided resources for internal employee audiences, including a Brand Toolkit, Web and Swag Guidelines, Quick-Start Guide for Web Managers.
• Co-leads hosted an Integrated University Brand Campaign Planning Summit in May 2025, bringing together marketing and communications professionals from both institutions for the first time.
• The task force secured approval for the new university logo and is continuing to develop brand socialization, campaign and working group initiatives.

• Identified Academic Year 25–26 priorities, informing the next set of working groups to be launched.
• Presented key findings at the June 2025 ASFA Task Force meeting.
• Ten working groups produced 44 final products, including recommendations, inventories, communication plans and roadmaps.